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Apple pegged for price cuts |
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Reports point to drops in new Macs.
Apple is reportedly mulling a new round of price cuts for two of its flagship Macintosh computer models.
According to Mac news site Apple Insider, the company is looking to cut prices for both notebooks and desktop.
The
site credits unnamed but 'extremely reliable' sources in reporting that
the company would drop the price of both the 13" MacBook consumer
notebook along with certain iMac desktop models.
The rumours come
in the midst of what has been a tough economic stretch for Apple. After
seeing Mac sales begin to slow the last quarter, the company was said
to be laying off as many as 1,600 employees in its retail operations.
Pricing
has also become a marketing issue for Apple. Competitors such as
Microsoft have used the economic crisis as a backing to take aim at the
Macintosh's higher price tag with a recent series of commercials and
whitepapers.
Those who do pay for Apple hardware, however, seem
largely happy with their decision. The company came out on top in a
pair of recent customer satisfaction surveys for both the PC market
with the Macintosh and smartphone handset market with the iPhone.
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